CHECK THE SNIPPET MIX BY DJ CUTLER HERE
 
 
What we have here is a SLAMMIN' piece of mid 90s rareness outta Virginia Beach by way of Soundview in the BX. Cats MIGHT know the track 'Nuthin N Duh World' from the extremely hard to find 1998 "Can I Hit It The Soundtrack" LP.  Also, the track '4Rum Duh Souf' appeared on a boot called 'Check The Flava Vol 1'. Both tracks were recorded a few years before either of those records dropped. And apparently, there was also a very low run 12" including both joints that was released in 1996, but no one, it seems, has found a copy yet. ANYONE?
 
Massive shout out to Unik One from  the excellent Goldern Era Hip Hop Blog who found Sho Nuff and passed over the connect to Herring. Much respect due.
 
 
IF YOU COPPED THE PLAZA USE: preorderdelivery
 
 
 
There are 225 copies on Classic Black Vinyl.
 
Comes in a Classic Herring sticker jacket
 
 
 
CHECK THIS INTERVIEW WITH SHO NUFF:
 
 
Where did you grow up?
 
South Bronx, Soundview area. Lived there until my family moved to VA Beach in July of 89, then I went back and forth from NYC to VA from 1990-93. I moved to VA for good in 93.
 
 
What are your earliest recollections of the culture?
 
My older brother was a DJ in a rap crew called The Magic 7. They were my introduction and first source of hip hop. They would work on routines and had recordings from parties where people like Slick Rick and Doug E Fresh performed live. I remember so much of the culture from a young age. I had been to parties in Rosedale and Soundview Parks where the DJ was plugged into the street lights. B-boys and breaking battles. Boomboxes, track suits and cardboard.
 
 
Did you have local acts who inspired you or were you mostly influenced by NYC?
 
I have always enjoyed knowing the words to songs I like so I took a liking to a lot of the early artists like Sugarhill Gang, Treacherous Three, Spoonie Gee, Funky 4 Plus 1 More, Masters Of Ceremony (Puba), Slick Rick, P Fine on WBAI.
 
 
When did you first pick up the mic?
 
I've been rhyming and singing since I was probably 4 years old. In middle school, I used to learn songs and re-write them into comedic songs to entertain friends (and girls, especially lol). I started acting professionally about age 11. Police Academy 3 was my first movie. Long story short, I didn't like the roles I was being offered after a while. They were all so stereotypical of a young Eddie Murphy type of street kid, but I felt I had much more to offer the world than that, so I decided to start writing my own narrative. I think I got serious about rhyming when I was about 16 but I'd been coming up with songs and verses since 11 or 12.
 
 
And when did you start producing?
 
I first started producing when I was 17 or 18. My cousin D Ham (Disco) used to write reviews for The Source. He was a huge resource for music knowledge for me. I learned about putting together samples watching him. My first influences as a producer were Disco, Gumby (Erb'n Telepathy) and Chris Love, who produced for ET and others.
 
 
Did you learn production from anyone local/family member?
 
See above. I started producing with Erb'n Telepathy. When I moved to VA, I got in with Mark "P-Lo" Roane of Jett Black Ent, BWO and Yaggfu Front. Working with them helped me to become a better producer. In 95, I started working with David "D-Tech" Velazquez, the owner of TMH Studios in VA Beach. D-Tech was also from the BX and his Puerto Rican roots added a flair to his beats that blew me away. Within a year, I became partners with D-Tech and co-owner of TMH.
 
 
What was your first bit of gear?
 
ASR-10 was my baby!! I had a Tascam 4-track recorder as well.
 
 
How did you meet Jingle Bel (Yaggfu Front) who produced a couple of these tracks?
 
I was introduced to Jingle by Mr. Wreck Shit of BWO. Jingle is still one of my closest friends to date. Yaggfu are brilliant! Those dudes have such a unique way of pulling songs together and building tracks. I still envy the sound they can get right out of a board (or cell phone, nowadays).
 
 
What's the story with the Can I Hit It The Sound Track?
 
I was in a competition for "The Best Of The 7 Cities". We were each competing for the title for the city we repped. I won for VA Beach and that led me to meet James Person and Reynard Pringle of Bigg Starz Entertainment. They were (and still are) music video, and film producers from Hampton. They offered me a deal, which spawned my first vinyl ever. It was for Nuthin N Duh World with 4Rum Duh Souf on the B Side. I produced Nuthin N Duh World myself so I was very stoked to have it pressed and they also shot a video for the song in the parking lot of TMH Studios. Bigg Starz was contracted as Music Supervisor for Can I Hit It and they selected my song to be on the soundtrack. Ironic, since nowadays, I am a talent agent and I provide music to indie producers for their film and tv projects.
 
 
And the story with the Check The Flava bootleg? Guessing that was a local cat who dropped that bootleg and put "4Rum Duh Souf" on it..?
 
I had no idea about this bootleg until a few months ago when your guy Unik One reached out to interview me for his blog. I learned about the bootleg when I read the blog lol. It's an honor to know that someone, somewhere heard my music and liked it enough to add it to their compilation.
 
 
Were there any deals in the pipeline?
 
Just the deal with Bigg Starz. It's ironic how that deal has ultimately lead to all of this. Currently, I own QSL Entertainment, with my partners Big Qweezy and L.U.V.. We have music placements on films including Trope, Skeletons In The Closet, Onyx, One Night in LA and a bunch of others. I now go by ShoShots17. I am in a group, THEORIA, with my wife, VickyVal and also have a project coming out this year with L.U.V. We created a side group called The L.U.V. Sho. You can visit our website at QSLEnt.com
 
 
What does it mean to have those old tracks released in 2025, 30 years after they were recorded?
 
It means the world to me! I love music and have given it many decades of my life thinking that no one was listening. I've walked away from it at times but it's always drawn me back. The music I make today is not as raw. I don't curse in my songs anymore and as a follower of Christ, my subject matters are not the same braggadocios, sex-fueled songs of my past. But I do appreciate all the music that has come out of me over the decades, so to find others who can also appreciate it is a Godsend to me and I cannot thank you and Unik enough for taking an interest.
 
 
This is a pre-order and shipping starts Mid June.
 
 
ENJOY!!!
 
 
 
 
CHECK THE SNIPPET MIX BY DJ CUTLER HERE