- I eat, drink and sh1t Hip Hop, I regurgitate Hip Hop and eat it again and then regurgitate it again....i DREAM hip hop' - B-Luv
It's been over 20 years since their last release and the F.O.R.C.E is still strong! J.V.C.F.O.R.C.E's energy comes via intravenous drip directly from the streets - in that very vital sense they were, still are and always will be 100% Hip Hop. Heavily influenced by the first wave of Hip Hop artists (above all The Coldcrush Brothers), the trio of B-Luv, AJ Rock and Curt Cazal, ever since an early age were fascinated by group harmonizations. Being brought up within one block of each other in the Central Islip neighbourhood of Long Island (NY), the three boys studied at Central Islip High school. It was in those formative years that they discovered the burgeoning, new Hip Hop movement together, shared the vibrant popular culture of the late 70s and early 80s and ultimately formed the Hip Hop group J.V.C.F.O.R.C.E. From the very beginning of the group's inception they were in every sense, in complete H.A.R.M.O.N.Y. Inspired by classic old school MC battles like Coldcrush vs Fantastic Romantic, the boys began rapping at a very early age. B-Luv and Curt Cazal started to develop the fundamentals of MC'ing at school in the 1st and 2nd grade while attending Cordello Elementary School, L.I. Around the same time, B-Luv's father's record collection became a constant focal point. They learned to appreciate sounds from a previous generation (a main ingredient of Hip Hop music) as well as the art of scratching, like many youngsters from that time and place, to the detriment of an older relative's record collection!
J.V.C.F.O.R.C.E first performed as a crew at a neighborhood house party somewhere in Central Islip - the exact time and place eludes the group now - "It's been a long time". B-Luv and AJ jelled immediately in front of a crowd and became permanent rap partners. After graduating high school, B-Luv was the only member of the crew that went away to study at college. B-Boy records called while B was at school to say they L.O.V.E.D a demo the group had put together entitled "The New School." B-Boy Recs asked for a meeting and instantly wanted to sign the group to the label. "Strong Island" (their seminal and one of Hip Hop's seminal anthems) was only an idea at the time. Upon recording it they realised they had created something extraordinary. In their own words "It felt like real hip-hop". Once "Strong Island" blew up, the label allowed J.V.C.F.O.R.C.E to make the classic "Doing Damage" album with no A&R involved, a privilege and a freedom they would not enjoy again. Later in their (relatively short) recording career, the record labels they worked with 'encouraged' (F.O.R.C.E'd) the group to include faddish Hip-House tracks and House-music-leaning joints on their albums in order to pander to a more widespread audience and satisfy a primarily commercial concern. To the boys, Hip Hop had never been a 'money thing' - it was about expression, passion for the medium and a love for where they came from, Long Island and even more specifically their own working class heritage. Having worked together throughout their professional lives and having built a strong, unbreakable bond, J.V.C.F.O.R.C.E amicably decided in 1992 to disband and pull out of their record deal with Big Beat Records before the release of the band's third studio album. They all felt that they should stop the charade and listen to their consciences rather than be shaped and moulded by the whims of record labels. They did as they had always done - they kept it R.E.A.L.
Their O.N.L.Y regret as J.V.C.F.O.R.C.E was that their fans never got to hear what they considered to be their best works. So, like some sort of benevolent, unreleased-Hip Hop-releasing-genie, Chopped Herring Records has the utmost pleasure of announcing that the LEGENDARY J.V.C.F.O.R.C.E has graciously agreed to open up its much-guarded and much-coveted personal vaults to us here at Herring Quay. What we have for your listening delectation are 5 vocal tracks and one instrumental from their 1992-1993 unreleased archives. Always at the forefront of originality the group wanted a sound unlike anything else dropping at that time. Looking back to the Golden Era of Hip Hop that had seen them come-up they created a body of work that paid hommage to those distinct mid to late 80s production values. Searching out studios with old school analogue equipment in order to record their new album, at a time when digital recording was the in-thing was something that Hip Hop fans never got to hear the full impact of back in 1992/3. Twenty years on and your well-trained Golden Era ears are going to lap these joints up like Ed Moses runnin' the 400m hurdles. Peep these [unmastered] snippets, but please, for your own safety, either hold onto something sturdy or just sit your asses down - this is some serious H.E.A.T:
A1 3 The Hard Way
A3 An Episode Of My Favorite MC
B1 Pump It Up
B2 3 Ways 2 Rip It
B3 An Episode Of My Favorite MC (Instrumental)
Written, Composed and Arranged By J.V.C.F.O.R.C.E.
Produced by J.V.C.F.O.R.C.E.
Recorded at North Shore Sound Works, Long Island, New York, 1992-1993.
Only 300 copies pressed on VINYL ONLY!!!!
J.V.C.F.O.R.C.E is B.A.C.K
Here we are back in Long Island - It's only been a year but we've had 20 releases since then?!?! So we have some unfinished business (no that's not a clue to a future release - or is it?). What we have here for your Golden Era ears are some never-before leaked joints from one of the dopest, most underrated and under-appreciated groups Hip Hop culture has produced. We have the very first demo version of their debut release: The Nu Skool from 1987. Four unreleased and unheard tracks written between 1992 and 1993 originally intended for the Big Beat Records album that Stretch Armstrong A&R'd and we also have the instrumental of one of our fav JVC joints off the Force Field album from 1991 which has never been released before on instrumental 'A Musical Sample'. Peep it:
A1 Its Like That Anna
A2 Skip 2 My Loop
A3 A Musical Sample (Instrumental)
B1 The Nu Skool (Original Demo)
B2 Top Priority
B3 Sly as a Fox
£29.99 + shipping (from France)
First 75 copies on Gold + Clear mixed vinyl
Next 75 copies on Black and Gold mixed vinyl
Remaining 150 copies on Black wax for the PURISTS
COLOURS AVAILABLE WHILE STOCKS LAST (SOLD OUT)